Glitz Investments: Predicting A Blockbuster
An investment manager at Glitz Investments, a firm based in the United States with a focus on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for the firm's potential investment purposes. The investment manager received a report compiled by analysts at the firm indicating that Bollywood would be an attractive industry for investment. The firm's analysts had collected data but could the manager determine a quantitative relationship between box office performance and the factors the team had identified? Could Glitz Investments choose movies based on this analysis alone? The investment manager's boss was looking for more specific data on which to base the firm's investment decisions.