Takata Corporation was a business-to-business firm based in Japan, whose logo once symbolized safety. In 2013, however, the company mishandled its airbag recall crisis, which was Japan's largest automotive safety recall. The crisis led to the largest corporate bankruptcy filing of a Japanese firm and impacted Japanese banks involved in a collateral-free syndicated loan. How could the company have better managed the crisis? Andrea Santiago is affiliated with iACADEMY. Fernando Martin Roxas is affiliated with Asian Institute of Management.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-W20014

発行日：2020/1/14

登録日：2020/6/29