In April 2019, Carl's Jr. Restaurants LLC (Carl's Jr.), an American fast-food restaurant chain, faced an important decision. The company was up against strong competition from both traditional players in the fast-food market and newer competitors in the fast-casual dining market. In 2017, Carl's Jr. had stopped using the provocative ads it had become known for, and in 2018, the company ended a long co-branding relationship with Hardee's Restaurants LLC. Due in part to these changes, the company was struggling to form its own identity. Carl's Jr.'s chief executive officer needed to develop a sustainable competitive advantage in order to make the company relevant again in the minds of consumers. Fabrizio Di Muro is affiliated with University of Winnipeg.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W20030

発行日：2020/1/15

登録日：2020/6/29