In January 2019, the sole proprietor and the general manager of Farm Electronics met to discuss critical options for the possible growth path of their company. Farm Electronics was a 42-year-old, small-scale electrical and electronic industrial equipment manufacturer based in Indore, India. The company's product portfolio consisted of various transformers, relay coils, power supplies, and direct-current motors, which were designed according to its customers' specifications. Farm Electronics' customers consisted of small-, medium-, and large-scale businesses from both the organized and unorganized sectors. Significant aspects of the company's value proposition included quality, timely delivery, and after-sales service. However, most of Farm Electronics' revenue came from only a few big accounts. The proprietor and the general manager wanted to expand their company's reach and were thus contemplating targeting a new set of customers. Aditya Billore is affiliated with Indian Institute of Management Indore.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20032

発行日：2020/1/16

登録日：2020/6/29