Boom Technology, Inc.: A Strategic Evaluation of Commercial Supersonic Flight
In December 2018, Boom Technology Inc., a start-up based in Colorado, United States, was hoping to enter the aviation market with a supersonic aircraft. The company's founder and chief executive officer believed that customers would pay a premium for a flight that could get them to their destination in less than half the time compared to current options. Developing meaningful relationships within this complex web of stakeholders, including large and powerful traditional aircraft makers, regulators, airlines, and end customers, was one of the biggest challenges. In addition, two other start-ups had similar aims and were also developing relationships and alliances with different businesses in the sector. The company's founder was contemplating several key business decisions. Was supersonic flight a technologically possible and economically viable form of transport? How could the company convince airlines to buy the supersonic aircraft? Was building a supersonic private business jet a safer bet? Pinar Ozcan is affiliated with University of Warwick. Danilo Di Salvo is affiliated with University of Warwick. Basak Yakis-Douglas is affiliated with King's College London.