This case is set in 2018 in China and follows Daimler's efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world's largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be responsive to the particular tastes of auto consumers in China, especially their preferences for on-line connectivity which are creating space for players like Tencent, Alibaba, and Baidu to become real competition, threatening traditional car companies' ability to control the car interface. Saul Estrin is affiliated with London School of Economics and Political Science. Christine Cote is affiliated with London School of Economics and Political Science. Daniel Shapiro is affiliated with Simon Fraser University. Katherine Nunner is affiliated with London School of Economics and Political Science.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W20085

発行日：2020/2/10

登録日：2020/10/19