In March 2019, Boeing's 737 MAX aircraft were grounded worldwide. This was a consequence of two deadly plane crashes within five months in late 2018 and early 2019. In both the crashes, the flawed design of the aircraft led to an erroneous reading of the onboard sensors. This, in turn, activated the stall prevention software of the aircraft, which kept pushing the nose of the aircraft down. Boeing was alleged to have hastily developed the 737 MAX aircraft in response to the Airbus A320neo. In August 2019, Dennis Muilenburg, CEO of Boeing, was hopeful that services of 737 MAX could resume within a couple of months. How should Muilenburg deal with the crisis? To what extent should he worry about the increasing competitive rivalry with Airbus? Saurabh Bhattacharya is affiliated with Newcastle University. Arpita Agnihotri is affiliated with Pennsylvania State University - Harrisburg.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20146

発行日：2020/3/5

登録日：2020/10/19