YFY Inc., a Taiwan-based global multinational firm with its origins in agriculture and paper products, had recently become an innovator in environmentally-friendly packaging material-producing nPulp, paper pulp made from straw. The company's visionary leadership choices had shaped its technological choices through various institutional changes and helped it overcome a number of technical and organizational obstacles in order to commercialize this innovation. However, like all green innovations, nPulp still faced serious challenges, such as unsupported policies and regulations, and unstable supply. In 2017, the company's leadership needed to find other applications for this product to increase its market adoption rate and maintain and expand its operation. At the same time, they wondered if the previous generation's vision of creating a business ecosystem including organic farming, proper waste treatment, non-chemical paper manufacturing, energy and resource recycling, and new materials was even feasible. Yi Ruan is affiliated with University of Nottingham Ningbo, China. Kwanghui Lim is affiliated with . Yingyi Tsai is affiliated with 700, Kaohsiung University Road.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W20186

発行日：2020/3/19

登録日：2020/4/30