This case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company's conservative Christian values still dogged the company's expansion attempts in 2019. How should the company address the backlash from supporters of LGBTQ rights and ensure the success of Chick-fil-A outside the United States? Bertrand Guillotin is affiliated with Temple University.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20190

発行日：2020/3/20

登録日：2020/5/14