Founded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan's alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world's largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull off a third miracle and successfully bring Japan's highball culture to the extremely competitive global marketplace? Philip Sugai is affiliated with Doshisha University.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W20199

発行日：2020/3/27

登録日：2020/7/9