Blue Sky Ranch: Sustainable Meat
In 2018, the owner of Blue Sky Ranch, a heritage pig farm in British Columbia, Canada, was reviewing her business options. She had been producing premium-priced, high-quality pork for two years; however, despite growing demand from restaurants, grocers, and consumers for high-end, sustainably raised, free-range meat, Blue Sky Ranch was not yet profitable. The owner faced several challenges in processing and delivering her product to clients, and faced competition from large meat producers who had stronger relationships within the food supply chain. The business was operating at a loss and was continually constrained by federal and provincial regulations. What options were available to ensure the future of her business? Vida Morkunas is affiliated with Lulea University of Technology. Kristin Matheson is affiliated with Simon Fraser University.