Primark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company's low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark's manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited advertising. Experts suggested that the absence of an e-commerce division was a strategic mistake. In October 2019, the company's chief executive officer was challenged with synchronizing Primark's low-cost strategy with its sustainability initiatives and deciding on the company's online presence. Arpita Agnihotri is affiliated with Pennsylvania State University - Harrisburg. Saurabh Bhattacharya is affiliated with Newcastle University.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20236

発行日：2020/4/1

登録日：2021/2/19