In June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company's value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W20282

発行日：2020/4/15

登録日：2021/2/19