In July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was competing with many large and well-organized charities and was losing visibility in the crowded charity market. Schaefer had just found out that the Foundation would have to double annual donations, and she needed to decide how to overcome the market visibility problems to make that happen. Mark Arnison is affiliated with MacEwan University. Sherrell Steele is affiliated with MacEwan University. Bob Graves is affiliated with MacEwan University.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W20283

発行日：2020/4/15

登録日：2021/2/19