Shubam Goldiee Masale Private Limited was a family business established by two childhood friends in 1980 in Kanpur, northern India. In 2004, second-generation family members began joining the business. With the arrival of the new generation, the company started renewing its business operations. The two founders divided specific management roles and responsibilities of key departments among second-generation family members, although control of the company's overall operations remained with the founders. By January 2019, the company had grown steadily to employ over 4,000 people and become associated with more than 1,500 distributors, selling its products across various locations across India. The management team, which consisted of all family members, wanted to make the company a leading brand in the Indian spice market by taking advantage of new growth opportunities. However, the founders wondered if the company should consolidate its position in the existing products and markets, or venture into uncharted territories. Sabyasachi Sinha is affiliated with Indian Institute of Management Lucknow. Vinod Thakur is affiliated with Indian Institute of Management Lucknow.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-W20313

発行日：2020/4/21

登録日：2020/9/10