In January 2020, the co-founder of Alpha Advantech LLP (Alpha Advantech), an agricultural and gardening products company based in Karnal, Haryana, India, had to decide whether to drive an organic growth strategy and utilize his resources to expand the company's operations, or stick to consolidation and market penetration with the current range of products. Alpha Advantech had performed well since its inception in 2016, and the co-founder aimed to make it a 600 million company by 2022. However, the current team size and scale limitations of the company were potential impediments to achieving this target. The co-founder could not decide whether to let Alpha Advantech stay niche in the business or to expand it both geographically and in terms of its range of offerings. He realized that if he were to choose expansion over consolidation, he would need to devise a strategic plan for Alpha Advantech's growth, assess the technical and digital capabilities that his company would require, and anticipate the scalability issues it was likely to face. Sandeep Puri is affiliated with Asian Institute of Management. Kakoli Sen is affiliated with IILM Institute for Higher Education.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20315

発行日：2020/4/22

登録日：2020/10/19