商品情報にスキップ
1 2

The Qingdao International Beer Festival

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Holding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China's most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival-a natural advertising opportunity-foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the market competition. Were the objectives of Tsingtao Beer and the local government fully aligned with regard to the annual festival? Was the beer festival helping one more than it helped the other? Did it help Tsingtao Beer's competitors? Should the Qingdao International Beer Festival work to recapture or emphasize some of its own cultural uniqueness?

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-W20351

発行日:2020/4/28

登録日:2021/2/19

1 3