Express Bike Works: Washing in Style
In April 2018, the owner of Express Bike Works (EBW), an Indian start-up that provided automated motorcycle washing, among other services, was planning to expand his business to various locations in South India, such as Udupi, Chennai, and Bangalore. He needed to decide whether to expand through self-owned stores or franchise stores and wondered how to select appropriate store locations. His objective was to come up with an expansion strategy that would maximize his payoff. Arun Sasi is affiliated with T A Pai Management Institute. Amol Dhaigude is affiliated with T A Pai Management Institute.