Technologies Ecofixe: Green Wastewater Treatment for Africa
In September 2018, Marisol Labrecque, president of Technologies Ecofixe Inc. (Technologies Ecofixe), was heading to Ain Taoujdate, Morocco, in order to supervise the installation of the company's second ECOFIXE system in Africa. Technologies Ecofixe was a small, socially responsible Qu b cois company that had developed and commercialized a cost-effective system for the treatment of wastewaters in aerated ponds. With her eye on Africa's ever-expanding market, Labrecque considered entering the French-speaking countries of Senegal, Ivory Coast, and Burkina Faso. However, given her limited resources, Labrecque knew that she would have to choose. Which country should Technologies Ecofixe enter next? Roxanne Lavoie-Drapeau is affiliated with HEC Montreal. Gwyneth Edwards is affiliated with HEC Montreal.