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Impossible Foods, Beyond Burgers, and Plant-Based Meat

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
セール 売り切れ
税込み。
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In 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based products that simulated meat, and both were distributing their products not only in grocery stores but also in quick-service restaurants. Both also used innovative marketing, such as insisting that their products be placed in the meat aisle and not in a separate aisle for plant-based food. The companies suggested their products were better for animals, human health, and the environment than animal-based meat, but faced pushback and regulation. Would plant-based meat be a good investment?

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-W20417

発行日:2020/5/14

登録日:2021/2/19

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