Impossible Foods, Beyond Burgers, and Plant-Based Meat
In 2019, a small investor was reviewing her portfolio mix, which included quick-service restaurants. During her research, she learned of new-product launches by two companies: Impossible Foods and Beyond Meat. Both companies produced plant-based products that simulated meat, and both were distributing their products not only in grocery stores but also in quick-service restaurants. Both also used innovative marketing, such as insisting that their products be placed in the meat aisle and not in a separate aisle for plant-based food. The companies suggested their products were better for animals, human health, and the environment than animal-based meat, but faced pushback and regulation. Would plant-based meat be a good investment?
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-W20417
発行日:2020/5/14
登録日:2021/2/19