Frustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compact solution would be combined with a progressive web application to facilitate customers meeting up for workouts, provide motivation, and build community. PikoGym would be entering a growing but highly competitive and relatively fragmented market. Although competitors' solutions were similar to PikoGym's, they lacked the versatility and comfort offered by the latter. The three entrepreneurs wanted to ensure that their intellectual property (IP) management strategy aligned with their business goals and long-term plans for the company's success. Florian Fuchs is affiliated with Friedrich-Alexander-Universit t Erlangen-N rnberg. Peter M. Bican is affiliated with Friedrich-Alexander-Universit t Erlangen-N rnberg. Alexander Brem is affiliated with Friedrich-Alexander-Universit t Erlangen-N rnberg.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W20431

発行日：2020/5/20

登録日：2021/2/19