In 2018, the group president of Sapna Book House, operating in two South India states, was determined to take the family business to the next growth level. However, he was concerned about the threats and challenges posed by a rapidly changing competitive environment. As a third generation entrepreneur, he had executed some of the initiatives planned by his father and uncles, and had upgraded the technology to reach existing and new technology-savvy customers. His future plan was to increase the number of stores fivefold by 2020 and make the company a global brand. He believed that adding professional employees, rather than only family members, to the management team of the business was the only way to ensure the massive expansion and growth that would enable the top management family members to focus on strategic decisions and business resources, while allowing professionals to carry out routine tasks. Another issue of concern was how to raise funds from external sources to support his plan for growth, which most family members opposed. Matthew J. Manimala is affiliated with Indian Institute of Management Bangalore. Minu Zachariah is affiliated with . Leena S. Guruprasad is affiliated with BMS College of Engineering. Satya Nandini Arjunan is affiliated with BMS College of Engineering.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20437

発行日：2020/5/21

登録日：2021/2/19