Wow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant's specialty was a pan-fried variety of momos prepared to suit the Indian palate. In late 2018, the founders were reviewing the company's financials and considering how they could improve the company's growth. Their goal of becoming a widely recognized brand, both nationally and internationally, seemed elusive. How could Wow! Momo make momos a front-line fast food like pizza and burgers? Should they create a niche market, or should they seek to make Wow! Momo a mainstream fast food? And, ultimately, how could they first make Wow! Momo a national brand alongside other leading multinationals in India before expanding the business internationally? Atanu Adhikari is affiliated with Indian Institute of Management Kozhikode. Seema Lall is affiliated with J D Birla Institute Department of Management No. 1, Moira St.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-W20449

発行日：2020/5/26

登録日：2021/1/26