Nuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not found a way to be consistently profitable. Therefore, the goal of Peter Neely, the company's president, was to develop recurring revenue streams. The question was how best to accomplish this goal. Should the company continue with its current business model of building custom software using its Nulogic framework but focus on a diversification strategy? Should it move fully into the creation of an off the shelf software package? Should it utilize a hybrid approach of customizing off the shelf software? Susan J. Van Weelden is affiliated with Redeemer University. Laurie George Busuttil is affiliated with Redeemer University.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20452

発行日：2020/5/26

登録日：2021/2/19