IDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company's goal was to help its partners create more value by presenting effective interior design. However, with the rise of e-commerce, the financial performance of the conventional retail industry had dropped significantly. To help the industry regain customers, the design company developed a new business framework that combined online components with traditional consumer social spaces, based on the common interests, wants, and needs of consumers. In September 2018, the design company transformed a shopping centre in Shijiazhuang, Hebei Province, China, that had been losing sales for some time. The shopping mall soon saw a substantial and consistent increase in foot traffic, sales, and revenue. The project was a great success for both the mall and IDL, but could this concept be also effective when applied to other projects? Yibo Lyu is affiliated with Dalian University of Technology. Lining Bao is affiliated with E411, School of Economics and Management, Dalian University of Technology. Qing Liu is affiliated with Dalian University of Technology. Yushan Zhou is affiliated with E411, School of Economics and Management. Shaojie Han is affiliated with Dalian University of Technology. Liangqi Xu is affiliated with School of Journalism, Media and Culture.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W20474

発行日：2020/6/1

登録日：2021/2/19