Launched in 2010, CredEx Fintech Co. Ltd. (CredEx) operated until 2017 as a mobile credit platform, connecting lenders and borrowers in the Chinese small- and microcredit market. In 2017, the Chinese government introduced a regulation to address misconducts in the credit market. As a result, CredEx needed to transform by utilizing mobile credit technology to enable and support licensed financial institutions to explore mobile credit markets. In 2018, however, this change posed many challenges, such as how to add a new business model that served enterprise consumers as well as how to manage dual business models. Miao Cui is affiliated with Dalian University of Technology.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W20485

発行日：2020/6/9

登録日：2021/2/19