In 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee's agents upon the completion of a real estate transaction. After a hard-fought campaign to overcome initial resistance to the idea, agents credited the new platform with an increase in referrals. OrangeTee proudly championed Property Agents Review as an example of embracing technology and a future-focused outlook. Nevertheless, the management team understood that there was more work to be done. For example, the platform's technology could be easily copied by competitors. What could they do to stay at the forefront of technology? Calvin Chua is affiliated with National University of Singapore. Seow Eng Ong is affiliated with National University of Singapore. Davin Wang is affiliated with National University of Singapore. Wee Yong Yeo is affiliated with National University of Singapore.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20531

発行日：2020/6/26

登録日：2021/2/19