The case discusses the opportunities and challenges faced by Lladr SA (Lladr ), a Spanish luxury porcelain brand, when marketing itself in India in 2019. Lladr was known for its high quality, artistic, and handcrafted porcelain pieces created in its workshop in Valencia, Spain. In India, Lladr had gained popularity among high net-worth individuals and corporate executives through its "Spirit of India" series of sculptures featuring Hindu gods and goddesses in porcelain. However, with the changes in the luxury paradigm the company was striving to reorient the brand as a lifestyle luxury brand with a focus on functionality in its product offerings. The case raises questions about the future direction the brand should take in India without risking its prestige status. What strategies should Lladr adopt to target specific buyers in India? Would the company benefit from its expanding product portfolio or run the risk of diluting its exclusive luxury image with this growing product portfolio? Priyanka Joshi is affiliated with NMIMS University.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W20540

発行日：2020/7/2

登録日：2021/2/19