Tea Connect, a chain of five tea caf s in India, had ended 2019 with sales revenues of 48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 caf s and achieving sales revenues of 200 million by 2020. The co-founder planned the renovation of the caf s to improve the speed of service, but he also wanted to launch Tea Connect-branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, and Mount Abu were also under consideration. He was wondering whether renovation would help to enhance the customer experience and whether this was the right time to launch consumer packaged goods. Also, was it the right time to explore the franchise route of expansion? Swati Soni is affiliated with Jaipuria Institute of Management. Sandeep Puri is affiliated with Asian Institute of Management.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W20562

発行日：2020/7/6

登録日：2020/12/14