Metro Cash and Carry India Private Limited (Metro C&C) was a chain of wholesale stores owned by the German retailer Metro Group, which opened its first store in India in the southern city of Bangalore in 2003. By 2018, the company led the cash-and-carry segment of the Indian wholesale market, but was still not profitable. It faced challenges related to high real estate costs, competition from domestic and international wholesale firms, and competition from a strengthening e-commerce sector. Its most important customer segment-small, unorganized retailers, or kiranas-faced similar challenges. With considerable investments in the country, Metro C&C needed to develop a strategy to become profitable in the country after 15 years of operations. How could it build active engagements with different customer segments to improve its performance and turn a profit? Rakhi Thakur is affiliated with SP Jain Institute of Management & Research.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-W20586

発行日：2020/7/15

登録日：2020/12/14