Bikanervala was a fourth-generation Indian family business in the domestic fast-food and packaged-snacks industries. In its 65 years of existence, it had grown from a small outlet selling traditional Indian sweets and snacks to the industry's second-largest player. This case traces the evolution of Bikanervala's business model, which uniquely leveraged professional management practices along with strengths rooted in its family values. As the business expanded, Bikanervala faced further pressures to professionalize on several fronts, and the family was forced to consider whether its family-oriented management style could scale up indefinitely or whether family ownership and management had to be diluted to grow the business. Pranav Mittal is affiliated with Management Development Institute. Madhushree Agarwal is affiliated with Management Development Institute.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-W20589

発行日：2020/7/15

登録日：2021/2/19