Ola Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer's first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competition was increasing from Uber Technologies Inc. With a service that was traditionally chosen for its low cost and easy availability, customer loyalty remained a challenge for all players in the market. How could Ola ensure customer loyalty and maintain its leadership position when Uber was garnering a higher net promoter score than Ola? Nupur Krishna is affiliated with Management Development Institute. Ritu Srivastava is affiliated with Management Development Institute. Parul Gupta is affiliated with Management Development Institute.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-W20632

発行日：2020/8/6

登録日：2021/3/8