On October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world's largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings-a response to a dramatic political statement that the player had made during a post-game interview at a Blizzard event. The immediate response was a flurry of angry fans who used social media to protest Blizzard's actions and call for a boycott of its products. Some of Blizzard's employees had staged a walkout and US politicians were accusing the company of censorship. For six days, the company said nothing. Blizzard had an upcoming product launch in days and a massive eSports convention in just two weeks, and the CEO needed to do something. He needed a crisis communications plan for the short-term to address a number of stakeholders.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20634

発行日：2020/8/7

登録日：2021/3/8