In January 2020, the founder and chief executive officer (CEO) of Salt n Soap, an online retailer of food and groceries in Kolkata, India, was reviewing the company's strategy and business model. Salt n Soap had been in operation for six years, and now offered nearly 15,000 food and grocery (F&G) products of 1,000 distinct brands through its online retailing website. However, the Indian online F&G retail industry was highly competitive. Salt n Soap had a limited business footprint, mainly concentrated in Kolkata, India and unlike its competitors, it had not raised external equity funding. The CEO had to quickly reassess the current business model and strategy and prepare for the oncoming challenges from an increasingly competitive business environment. The decision had to be made before the end of the month so that any strategic changes could be implemented within the current financial year. Atul Arun Pathak is affiliated with XLRI-Xavier School of Management. Shabana Chandrasekaran is affiliated with Xavier Institute of Management, Bhubaneswar. Balamurugan Annamalai is affiliated with Indian Institute of Management Sambalpur, Jyoti Vihar, Burla, Sambalpur. Atanu Ghosh is affiliated with .

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20697

発行日：2020/8/28

登録日：2021/3/8