In June 2019, the cofounders of BharatAgri, an Indian agritech (agricultural technology)-focused entrepreneurial venture, were reviewing their strategy. BharatAgri leveraged information technology to provide crop-management related advisory services to Indian farmers and provided data analytics-driven decision dashboards to organizations that worked with farmers. They had onboarded nearly 6,000 Indian farmer-customers and had raised 40 million (INR) of venture capital funding to date. Their target was to onboard 20,000 farmers as paying customers by 2021. Could they also generate revenues by selling farm-management related data to agriculture-related organizations? In the next meeting, they were expected to present a comprehensive and cogent strategy to their financiers. Aashish Argade is affiliated with 231, Faculty Block Institute of Rural Management Anand (IRMA). Atul Arun Pathak is affiliated with XLRI-Xavier School of Management.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-W20701

発行日：2020/8/28

登録日：2020/11/16