In March 2019, the head marketing consultant at an advertising agency was thinking about a new pitch for the Gillette brand, which had just experienced a tumultuous two months. In January 2019, Gillette's controversial "We Believe" ad had been released to mixed reviews, including praise for the ad's socially conscious message and angry accusations of hypocrisy and insincerity. Between an uncertain industry and the mixed reception to Gillette's recent ad, the future of the company's marketing campaigns remained unclear. How should the marketing consultant determine Gillette's direction for its next marketing initiative?

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W20706

発行日：2020/8/31

登録日：2021/3/8