GrocerMax, an online grocery retailer based in Gurugram, India, had grown steadily since its inception in 2015, managing to gain a foothold in the highly competitive online grocery market. GrocerMax had also succeeded in achieving higher average order values than many of its rivals. However, in mid-2016, the company faced a number of challenges. As a new entrant, its familiarity and brand awareness among consumers was likely much lower than that of the established competition. How could GrocerMax increase its reach? What promotional activities and marketing strategies could GrocerMax's management team adopt to drive more traffic to GrocerMax's website and increase sales while keeping costs under control? Krishna Akalamkam is affiliated with Birla Institute of Management Technology. Varun Kannan is affiliated with Birla Institute of Management Technology.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W20757

発行日：2020/9/11

登録日：2021/4/14