In late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried fruits and nuts. Was the product line's brand name ("Vozni" was Armenian for "hedgehog") culturally transferrable? Was it financially feasible to bring the product to Canada and the United States? How would other elements of the marketing mix need to be adjusted for Homeland's entry into both the Canadian and American markets for dried fruit products? Vahagn Asatryan is affiliated with Redeemer University. Laurie Busuttil is affiliated with Redeemer University. Susan Van Weelden is affiliated with Redeemer University.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20781

発行日：2020/9/21

登録日：2021/4/14