Spencer's Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of "Taste the World" to "Make Fine Living Affordable." Within five years, Spencer's was making a profit. However, traditional grocery stores continued to dominate the Indian retail scene and were more heavily frequented by Indian shoppers. To maintain a sustainable profit, Spencer's had to expand the business by opening more retail outlets and increasing same-store sales growth by increasing footfalls and basket size. What store format and combination of private label and national label products would help Spencer's reach this goal? Atanu Adhikari is affiliated with Indian Institute of Management Kozhikode. Seema Lall is affiliated with J D Birla Institute Department of Management No. 1, Moira St.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-W20804

発行日：2020/10/5

登録日：2021/1/26