On a cold Monday morning in January 2018, the founder and chief executive officer of dcs plus was sitting in a taxi on his way to catch a plane to Dubai, United Arab Emirates. In Dubai, he would be visiting the Middle East subsidiary of his company, a Romanian technology start-up focused on business-critical enterprise software for the travel industry. The one-year-old subsidiary, which was responsible for marketing, sales, and customer support in the Middle East region, had experienced performance problems and managerial issues since the start, leading to major changes in the local management team. The Romanian company was planning to open two new subsidiaries in S o Paulo, Brazil and in Singapore, so it was important to avoid similar problems to those incurred in Dubai. The founder was reflecting on the dcs plus approach to internationalization for the overall organization, as well as how to manage a subsidiary. Phillip C. Nell is affiliated with Wirtschaftsuniversit t Wien.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-W20819

発行日：2020/10/14

登録日：2021/4/14