Yuser: Funding Start-up Growth with Token Issuance?
Yuser Inc. (Yuser) was a young Canadian start-up based in London, Ontario, and focused on developing a gamified media sharing mobile application to help connect businesses with influencers. Yuser's co-founders had released a marketable version of their app at the end of 2019, and in 2020, the company had nearly exhausted its seed funding. Yuser's top priority at this time was to secure outside funding to grow the company fast without breaking it. The available options for funding consisted primarily of three sources: venture capital, equity crowdfunding, and token issuance. As each funding option had its own benefits and drawbacks, Yuser's co-founders had to determine which option or combination of options would work best for their company.