Ashiana Housing Ltd.: The Right Time to Invest?
Ashiana Housing Ltd. (Ashiana) was a small real estate developer in India, specializing in mid-priced domestic housing. The company was tightly run and had attracted investment interest from large reputable firms, but its financial performance had recently deteriorated-a state that was reflected in the company's declining share price. The industry was also undergoing change with far-reaching reforms, which was leading to consolidation and the exit of smaller players. Did Ashiana have the right business strategy for the market and was this the right time to invest in the company? Nikhil Rastogi is affiliated with Institute of Management Technology, Hyderabad.