Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision
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Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?
【書誌情報】
ページ数:6ページ
サイズ:A4
商品番号:HBSP-W20932
発行日:2020/11/26
登録日:2021/5/12
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