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Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision

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Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?

【書誌情報】

ページ数:6ページ

サイズ:A4

商品番号:HBSP-W20932

発行日:2020/11/26

登録日:2021/5/12

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