Extraordinary Journeys: An Acquisition Expedition
In late 2015, the chief executive officer of Extraordinary Journeys, an African safari tour operator, faced a rare opportunity to buy a smaller competitor, Safari Specialists Inc. The chief executive officer worried that her firm's strong organic growth would slow, and she was interested in examining alternative growth strategies. The smaller company was offered at a reasonable price and had a remarkably similar organizational culture. On the other hand, it relied heavily on outside contractors, not employees, creating potentially difficult human resources challenges. Further, it was located in rural Georgia, far from the Extraordinary Journeys home office in downtown Manhattan. All things considered, the chief executive officer was wondering if she should buy her competitor. David Halliday is affiliated with George Washington University.