Shrujan, a 50-year-old social enterprise, was started to provide work for villagers following a severe drought in the Kutch region of India. The organization focused on using the villagers' appreciable skills in embroidery to create and market high-end handicrafts. The products both generated a source of added income for their households and helped to preserve the traditional crafts of the artisans. Shrujan had grown over the years, increasing sales and thus increasing the number of artisans supported by the project. However, in January 2020, a young fashion designer-the niece of the trustee manager and an employee at Shrujan-had ideas for growing and expanding the organization even further. The trustee manager needed to evaluate her niece's proposal and decide whether or not it was possible to scale Shrujan and grow the business without compromising its social commitment. Gayathri Sampath is affiliated with NMIMS University.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-W21100

発行日：2021/3/11

登録日：2021/8/19