HP Canada Co.: A Circular Supply Chain for Recycled Plastic
It was June 2020, in the midst of the COVID-19 pandemic, and Frances Edmonds, head of sustainable impact at HP Canada Co., the Canadian subsidiary of HP Inc. (HP), was continuing HP's decades-long pursuit of sustainable impact. HP was now committed to using 30 per cent post-consumer recycled plastic across its personal systems and printers by 2025. However, decreasing commodity prices during the COVID-19 pandemic, global supply challenges, and lowered global collection of recycled content could potentially undermine HP's recycling efforts and goals. Edmonds was considering possible strategic, tactical, and operational actions to cope with the situation and sustain HP's aspirations. Would HP's circular supply chain remain viable and competitive? Jury Gualandris is affiliated with Ivey Business School. Deishin Lee is affiliated with Ivey Business School.