Dalian Xinhe Leather Clothing: Strategic Transformation in Response to COVID-19
Founded in 2000, Dalian Xinhe Leather Clothing Co. Ltd. (Dalian Xinhe) mainly produced men's and women's leather clothing; it had become the largest leather garment manufacturer in northeast China. At the beginning of 2020, in response to the COVID-19 pandemic, Dalian Xinhe began to produce medical protective clothing, which brought the company through the business challenges created by the pandemic and earned it wide recognition from the government and society. As the pandemic situation evolved, two opinions emerged within the company with regard to Dalian Xinhe's further development. Chun He, the chairman of Dalian Xinhe, needed to determine whether the company should continue to expand production of medical protective clothing or whether it should concentrate on returning to original garment manufacturing and developing the company's own brands. Haifen Lin is affiliated with Dalian University of Technology.