In May 2020, the chief executive officer (CEO) of the liquor delivery company LiqHub was happy with his company's initial success. The company's first steps in the Indian market had been propitious, and the founders were happy with the government's validation of their business model. Now, they needed to determine how to replicate their success on a larger scale across India. The CEO needed to evaluate various growth options and make a decision about which operational strategy would most effectively grow the business during the COVID-19 pandemic and into the future. Should the company focus on diversification, product development, market penetration, or market development? Saurabh Kumar is affiliated with Indian Institute of Management Indore.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-W21135

発行日：2021/3/31

登録日：2021/8/19