Ecobank Ghana: Change Management in an Acquisition
Ecobank Ghana had branches in every region of Ghana and wanted to expand its client base to include more small and medium enterprises. At the end of 2011, Ecobank Transnational Incorporated, Ecobank Ghana's parent company, acquired the Trust Bank Ghana Limited, a bank that primarily serviced small businesses, which it planned to merge with Ecobank Ghana through a share swap. Integrating the two banks would involve merging different organizational cultures and operational technologies. The employee appointed as the manager responsible for ensuring a seamless integration of the two banks needed a plan to integrate the staff, standardize the operational systems, and establish a converged culture. How should he prioritize the changes, and what challenges should he anticipate from the merger? Helena M. Addae is affiliated with California State University - San Bernardino.