In April 2020, Yuno Learning Global Private Limited, an entrepreneurial venture that offered online training for International English Language Testing System examinations, wanted to optimize its digital marketing and increase the number of prospects who subscribed to the company's program. The founder and chief executive officer had to decide among multiple marketing channels and funnels to choose the option that maximized value for the marketing effort, and he had to make that decision in the midst of the COVID-19 pandemic, when all businesses were being affected by the move to online interaction. Bishakha Majumdar is affiliated with Indian Institute of Management Visakhapatnam.

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-W21213

発行日：2021/5/10

登録日：2021/9/9